APA (Advertising Producers Association)
APA is an UK based association with members in all facets of commercial production – production companies, editing, post-production, music production, etc… Member companies included in their rosters are famous directors, SFX specialists, editors, composers and other creative talent. The APA advises its member on issues such as production, contracts, copyrights as well as provide training programs. They also organize the “APA 50”, compiling the 50 best commercials from the year. The “APA 50” event is held at the V&A Museum in September and then travels the world at screenings, published in book format and DVD as well. APA is a member of CFPE, the organizer of the Young Directors Award.

“shots” is a bridge between creative talent and advertising agencies. Their bimonthly publication of the same name introduces the latest television commercial, music video and other works and brings the latest news and inspiration to it’s readership of over 40,000 in the film industry. Using its magazine, DVD and web formats, shots brings the best from around the world picked from about 1000 submitted entries every 2 months. shots is also one of the organizers of the Cannes Lions festival.