works by +cruz&woog(W+K Tokyo LAB)

W+K TOKYO LAB
+cruz / woo

W+K Tokyo Lab is Wieden+Kennedy Tokyo’s creative lab, centered around hybrid culture. We develop new experiences that can only be created here and now in Tokyo, fusing a global mix of music, art, visuals and other forms of expression with a uniquely collaborative approach. Our creative output spans a wide range of audio visual experiences including design, art direction and commercial direction across a wide range of media.

+cruz is an art director, designer, commercial director and educator. His strong interest in Asian culture and commerce prompted him to rejoin Wieden+Kennedy Tokyo in pursuit of work that is culturally relevant to his roots, working with clients such as Nike Japan + Asia, Aiwa and Mori Building. As director of W+K Tokyo Lab, he oversees the labels entire visual output from directing music videos to art directing and designing its packaging and online experiences. His work focuses on the intersection between art and design, moving images and digital narratives, exploring new frontiers in media hybrids. A revisionist historian and graphic sociologist, he spends most of his time thinking about global equilibrium, Korean girls and advocating on asia nowhere : now here.

woog is an art director, graphic designer, typographer, illustrator and artist. Born in Hong Kong, Woog, a.k.a Gino Woo, grew up in the New Romantic 80’s aspiring to be a DJ, but became a graphic painter instead. Still a closet DJ, these days he mostly scratches with his pencil, painting with type and creating orgasmic images that draw from his heritage, identity and memory.

“Communication / Design Seminar”by W+K Tokyo LAB

As continual development becomes difficult in times when resources are limited, the 21st century has been demanding a revolution in communication. Design is not only about creating simple shapes, but also reflecting the atmosphere, message, and social context. This seminar is held for a three-day period shedding light on the future and possibilities of design based on the testimonies of world’s leading creators. A lecture in workshop format will be held, inviting guest speaker, creative director / art director of Nike, +crus. Participants are able to experience the basics of expression through graphic design and visual media, as well as learn the meaning, methods, and practical possibilities of communication. The participants themselves will be able to take on the role of the presenter, and +cruz will make suggestions as a client, on the last day of the seminar.

Date::2,9,16 September 2006 13:00 – 16:00
Venue:B-nest Shizuoka City Industry-University Exchange Center,6F entrance (6F,3-21 Pegasart bldg. Miyuki-cho, Aoi-ku, Shizuoka City)
Organiser: Shizuoka Contents Vallery Consortium
Co-presented by B-nest Shizuoka City Industry-University Exchange Center
Workshop planning (learning programme): Non-profit organization Hexaproject
Lecturer:+cruz ,woog (W+K Tokyo/W+K Tokyo Lab Creative director, Art director）
Admission fee: 30,000yen (3days)
Target: Local graphic designers or students
Limited to the first 10 people to register.

Date: 2 September 13:00 – 16:00
Session1 : 360 branding/ print
Title: In regards to whole branding and printing media culture
+Talk session about nike branding
+Workshop of design and typography
+Strategic thinking and branding
+Workshop of digital image
+Print project

Date: 9 September 13:00 – 16:00
Session2 : E.MOTION
Title: Media, motion, animation, digital video and editing by time
+Talk session about motion graphic, digital video making and music video (mainly W+K tokyo lab)
+Workshop of making concept and style flaming
+Workshop of making story board and design flaming
+Workshop of editing and animation
+Project of motion/ video

Date: 16 September 13:00 – 16:00, 16:00 – 17:00 (ending party)
Session3 : FUTURE MARKETING
Title: In regards to how to promote digital media, future media and an idea.
+Talk session about digital media+ hybrid of future media (nike + aiwa)
+Final presentation by participator and a review session

Year2006Websitewww.wktokyolab.com