“IEYASU 400” of Shizuoka City participated in “HYPER JAPAN 2014″ held in Earls Court One of London, England for a three-day period starting from July 25, 2014 (Friday). The purpose of the exhibit was for the promotion of Shizuoka City and the 400th Anniversary of the Death of Tokugawa Ieyasu. In addition to the displays/sales of traditional handicrafts and specialties, AOI tea was also served. The free photo booth displayed large posters of world heritage sites including Mihonomatsubara and Fuji Mountain, as well as Kunōzan Tōshō-gū. Costumes were also available at the booth for cosplay. The most popular attraction at the booth was the Shizuoka city backdrop where attendees could use for their photos. 84,000 attendees participated in the three-day event.”IEYASU 400” of Shizuoka City participated in “HYPER JAPAN 2014” held in Earls Court One of London, England for a three-day period starting from July 25, 2014 (Friday). The purpose of the exhibit was for the promotion of Shizuoka City and the 400th Anniversary of the Death of Tokugawa Ieyasu. In addition to the displays/sales of traditional handicrafts and specialties, AOI tea was also served. The free photo booth displayed large posters of world heritage sites including Mihonomatsubara and Fuji Mountain, as well as Kunōzan Tōshō-gū. Costumes were also available at the booth for cosplay. The most popular attraction at the booth was the Shizuoka city backdrop where attendees could use for their photos. 84,000 attendees participated in the three-day event.

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Date : 25 -26 July 12:00-19:00, 26 July/ 9:15-14:15,15:15-20:15 27 July/ 9:30-18:00
Venue : Earls Court 1
Organizer : Shizuoka City
Planning : Hexaproject Ltd.
Coordination : Hexaproject London Ltd.
Participating companies : Suruga Sensuji Bamboo Ware(Miyabi And on)
Suruga dye ware(mag design lab), good-bye market, Aoi tea (acid inc.)
Suruga Lacquer Ware (Toba Shitsugei)
Admission : advance ticket ￡12 (￡15)

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