+cruz is an art director, designer, director, and educator. His strong interest in asian culture and commerce prompted him to rejoin wieden kennedy Tokyo in pursuit of work that is culturally relevant, working with clients such as nike asia, w+k Tokyo lab (music label) and mori building. His work focuses on the intersection between art and design, moving images and digital narratives - exploring new frontiers in media hybrid.
Prior to w+k Tokyo, he worked at imaginary forces, razorfish london, w+k portland, and studio archetype and taught at center for creative studies in detroit, michigan. He received his bfa in graphic design at art center college of design and earned his mfa in design at cranbrook academy of art.

[Landmarks and Mindmine:Letters from home]
"landmarks and mindmines : letters from home" is an investigation of personal and collective cultural identity; a study of self as it relates to one's society; and an inquiry into the current condition of a vanishing filipino culture as a result of colonialism. it illustrates my current "obsession" towards issues of language evolution, heritage, history, mental landscapes and memory, cultural symbology + iconography, religion and
cultural morphosis; discussing its force, role and impact towards my own culture, drawing parallels between these sins of past change with today's technological colonialism, happening on a global level. [+cruz]